super zoom

A brief was opened for the whole agency. We had to create a print campaign to advertise the most innovative feature of Huawei's latest phone, the 20x super zoom. (Something no other phone had at that time.)

But there was a challenge: we only had one day to come up with the idea because it had to be sent to Rolling Stone magazine the next day for print.

These are the three prints I wrote and led the visual direction for.