THE ELECTRIC HERO

Cannes Lions - Shortlist

It was a Friday at the agency, the city had run out of gas, and I was chatting with my team about how our weekend plans got canceled.

Suddenly, we remembered that another team at the agency was handling Chevrolet, so we thought, "What if we turn a problem for gas cars into an opportunity for electric cars?"

I quickly started drafting the idea, sold it to the client that same afternoon, and the next day, we made it happen.

IAB - Best of show

Ojo de Iberoamérica - Gold

Círulo de oro - Best idea